I saw the promo for Global Cool. I gotta say, it's about time.
I grew up in the 1970s-and took a cross-country trip during the gas shortages. It was unsettling to be in the middle of Nebraska and watch the gas gauge slip below half a tank. You just didn't know what the supply situation would be. And that trip marked me forever.
It's funny to see the "Global Cool" ads...they are pushing the same inititatives our parents did. "Close the damned door, do you think I'm paying to heat the outdoors?" (I know I am not the only person who heard that.) My kids grew up with no comprehension of saving money by turning off the lights.
Get a few celebrities to tell them to reduce their carbon footprint? They're on it. (Course, putting on a sweater and socks makes a lot of sense if THEY pay the utility bill.)